Morgana Best’s Direct Sales Course for Indie Authors
Who Is Morgana Best?
Morgana Best is a seasoned direct-to-reader (DTR) strategist and bestselling cozy mystery author known for her leadership in indie publishing. After building a sustainable six-figure career by selling directly to readers from her own store, she launched her Direct Sales Course. Best’s ethos is grounded in ownership—of your brand, your sales channels, and most importantly, your reader relationships.
Course Content and Objectives
Morgana Best’s Direct Sales Course is built for indie authors who want to break away from platform dependency. She focuses primarily on a set tech stack that she has leveraged to its optimal performance. The curriculum is divided into 4 modules that cover each item necessary to implement her system:
Her Tech-Stack: Shopify, Klaviyo, Facebook Ads.
Module One:
- Ecommerce Store Setup
Learn how to build a clean, conversion-optimized storefront using Shopify. Best includes design templates and reader experience best practices to keep shoppers moving smoothly from product page to checkout. - Payment Integration
Authors are taught to connect secure gateways like Stripe, ensuring seamless purchase experiences. Setup walkthroughs remove the guesswork for even the most tech-averse. - Digital File Delivery
For eBooks, Best recommends BookFunnel or StoryOrigin to manage post-purchase delivery and email automation. Readers receive clean files in the format of their choice without needing a Kindle device.
Module Two:
- Email Funnel Building
Authors are shown how to create welcome sequences, onboarding campaigns, and automated newsletters with Klaviyo. Best emphasizes reader-first communication, bonus content, and loyalty building.
Module Three:
- Advertising and Promotion
The course also touches on leveraging Facebook Ads Manager and organic posting to drive traffic. You’ll learn to monitor campaign results, manage budget burn, and optimize your ad return over time. - Analytics & Optimization
Learn to track your progress using Google Analytics or, for publishing-specific insights, ScribeCount, which overlays your marketing and sales performance for clearer decisions. - Automation & Scaling
Advanced modules cover how to scale using subscriptions, box sets, and evergreen funnels. She provides strategies for post-purchase offers and long-term retention.
Module Four:
- International Sales Tax
- Step-by-step lectures on setting up sales tax seamlessly including Tax apps to make the process easy.
Best’s guiding quote throughout the course is:
"Own your audience, and you’ll own your income."
Tech Stack Overview:
You’ll need:
- Storefront: Shopify (Her methods can be applied to WooCommerce, but there is no specific instruction geared toward that option)
- Payment Processor: Stripe
- Email: Klaviyo
- Delivery: BookFunnel, StoryOrigin
- Analytics: Spreadsheets, Google Analytics + ScribeCount
- Design: Canva for branding and graphics
- Advertising: Facebook Ads Manager
Every recommendation comes with a video walkthrough, printable guide, or both—making implementation smoother.
Course Pricing and Access
The Direct Sales Course is offered at a one-time payment of $999, granting lifetime access. Occasionally there are discount offers during live workshops or holiday events. There is no payment plan option at this time, but Best includes bonus training modules and tech support access that enhance the value.
Pros of the Course
- Independent Sales Mastery: You learn how to stop relying on Amazon exclusivity or shifting algorithms.
- Flexible Implementation: Whether you use Shopify or WooCommerce, her system works for both and adjusts to your comfort level and goals.
- Personal Touch: Best provides templates, swipe files, video modules, and examples from her own store—making the course highly relatable and practical.
- Community Support: The private Facebook group is responsive, full of working indie authors, and moderated by Best herself.
- Tool Integration: This course complements ScribeCount, giving authors a clearer picture of which marketing actions generate real revenue.
Cons to Consider
- Not Plug-and-Play: DTR requires a learning curve and a willingness to build infrastructure.
- Traffic Is Still Required: You’ll need to bring the readers. Email funnels and social posting help, but results depend on consistent traffic.
- Time Investment Upfront: Setting up your storefront and sequences takes time, especially if you're not tech-savvy.
Quote and Statistics
One student wrote:
"This course gave me the confidence to stop relying on KU. Now 40% of my income is direct, and my reader emails get twice the open rates they used to."
And here's a compelling stat from the course data:
Authors using email automation alongside direct storefronts see a 25–30% higher customer lifetime value (CLTV).
Final Thoughts
Morgana Best’s Direct Sales Course fills a key gap in the indie author world. Most courses focus on writing, ads, or platform-based launches—but few teach authors how to build lasting, loyal, self-controlled reader ecosystems. Whether you're building your first WooCommerce site or optimizing your Shopify store with reader funnels, this course provides not only the blueprint—but also the mindset for long-term independence.
Direct selling is more than a trend—it’s the future of sustainable authorship. And this course is your gateway.
