Amazon A+ Content

Learn everything you need to know about Amazon A+ Content — what it is, how to use it, and why it matters for your book marketing and branding strategy.

Updated on June 02, 2025 by Randall Wood

Amazon A+ Content - Image

How New Indie Authors Can Use Amazon A+ Content to Boost Book Sales

Beyond the Blurb — Why Amazon A+ Content Matters

You’ve got a killer book, a sharp blurb, and a decent cover. But here’s the honest truth — those alone won’t always cut it on Amazon’s crowded shelves. So what’s the secret weapon for standing out? Amazon A+ Content.

Imagine giving your book page a visual makeover. Instead of plain text and a generic description, your readers can scroll through polished banners, callout features, comparison charts, author photos, logos, and even video. It’s like turning your product page into a mini-website — right on Amazon.

For new indie authors, this might sound tech-heavy, but don’t worry. We’ll walk through it together — no jargon, no panic. By the end of this article, you’ll know what Amazon A+ Content is, how to create it, the rules to follow, and how to make it work across your entire author brand.

What Is Amazon A+ Content?

Let’s start at square one. Amazon A+ Content is a feature available to self-published authors who use Amazon KDP and enroll their books in Amazon’s Brand Registry (more on that in a bit). It allows you to enhance your product detail page with custom, professionally designed sections — we’re talking rich visuals, multimedia elements, and well-structured layouts.

Unlike the standard book description (which lives in a basic text box), A+ Content appears below it and offers a deeper, more engaging way to present your book.

Here’s what makes A+ Content different:

  • It’s graphical: Add images, styled text, and layout modules

  • It’s interactive: Create comparison charts and design-forward modules

  • It’s brand-driven: Use your logo, your tone, your visual identity

  • It doesn’t affect rankings (SEO-wise), but it does affect conversions

In short, A+ Content gives readers more reasons to click that Buy Now button.

Getting Started: Requirements and Setup

Before you can dive into designing your first A+ panel, Amazon has a few rules. Most importantly:

  • You must be enrolled in Amazon’s Brand Registry, which requires:

    • A registered trademark for your author name or publishing imprint

    • An active KDP account

  • Your book must be live and available on Amazon

While that trademark requirement might sound like a hurdle, it’s a one-time setup that opens doors to serious brand control on Amazon — and beyond. If you're unsure how to get your author name trademarked, consider hiring a professional IP lawyer or using Amazon’s IP Accelerator. You should also read the article on Trademark in our "Forming a Publishing Company section here at Author Resources.

Once you’re verified, you’ll find the A+ Content Manager inside your KDP Marketing tab.

Creating and Uploading Amazon A+ Content

Now comes the fun part — building your content. Inside the A+ Content Manager, Amazon offers modular templates you can mix and match, depending on your goals.

Here’s a simplified step-by-step walkthrough:

Step 1: Choose Your Marketplace

Select the Amazon marketplace you want to publish content for — such as Amazon.com (US), Amazon.co.uk (UK), or Amazon.ca (Canada). You must create separate versions for each marketplace.

Tip: Translate your content when targeting non-English markets. Amazon doesn’t auto-translate A+ content — it’s up to you.

Step 2: Name Your Project

This name won’t appear publicly but helps you keep track of your content, especially if you have multiple books.

Step 3: Select Modules

Amazon offers a mix of text, image, image with text overlay, comparison tables, and standard layout blocks. Some favorites include:

  • Standard Image & Text Overlay: Great for character intros or series highlights

  • Comparison Chart: Ideal for series or related titles

  • Logo Header: Perfect for adding your author or publisher logo

  • Four-Image Highlights: Showcase reader praise, awards, or bonus materials

Step 4: Upload Assets

Accepted formats include:

  • Images: .jpg or .png, 300 dpi, RGB color, under 2MB per file

  • Videos (currently limited and not always available for KDP): Must follow Amazon’s specifications

  • Logos: Treated like any other image upload but must meet brand content guidelines

Keep your images clean, avoid excessive text, and never include promotional language like “bestseller” or “free.”

Step 5: Assign to ASINs

Once your layout is ready, assign it to the specific book(s) — each Amazon listing is defined by its ASIN. The great news? You can reuse A+ Content across multiple ASINs, so if you’re promoting a series or brand-wide theme, one upload can serve many books.

Step 6: Submit for Review

Amazon reviews A+ submissions within 7 business days, but usually faster. You’ll get notified if it’s approved or if edits are needed.

Rules and Guidelines: What to Avoid

Amazon is strict about what can (and can’t) go in your A+ Content. Violating their rules can get your content rejected or worse — your publishing privileges suspended.

Here are the key don’ts:

  • No pricing info (including “discount” or “only $9.99”)

  • No time-sensitive terms (like “new release,” “limited offer,” or “on sale”)

  • No customer reviews inside your graphics

  • No references to other sellers or stores outside Amazon

  • No third-party endorsements without proof (such as “Oprah’s Favorite”)

Stick to factual, evergreen, brand-driven content, and you’ll stay in the clear.

Editing and Updating A+ Content

Good news — A+ Content is not carved in stone. If you spot a typo or want to swap in a fresh image, you can log into the A+ Content Manager, click the project, make your edits, and resubmit for review.

Updated content typically goes live within 24 to 72 hours after re-approval. That means you can seasonally refresh your content or update it as your author brand evolves.

Where A+ Content Appears and How to Translate It

A+ Content displays beneath your book’s description on your Amazon product page. Currently, it’s available on most Amazon marketplaces, including:

  • United States

  • Canada

  • United Kingdom

  • Germany

  • France

  • Italy

  • Spain

  • Australia

  • Japan

  • Mexico

  • Brazil

For non-English markets, always translate your A+ Content using a native speaker or a reliable localization service. This helps preserve nuance and avoids embarrassing phrasing errors.

Branding Across Your Books: Reuse and Unify

A great feature of A+ Content is cross-ASIN reuse. Once you’ve created a compelling visual brand — say, a consistent header style or author signature image — you can apply it across your backlist.

This consistency is key for author branding. When readers click between your titles, your A+ Content acts as a visual handshake, reinforcing recognition and professionalism.

Use banners to showcase your series order, promote reader magnets, or share behind-the-scenes content. Think of it as your author newsletter on steroids — right on the product page.

A+ Content and Customer Reviews

While you can’t include actual reviews within your A+ modules, these enhanced visuals often lead to better conversions, which means more readers, which leads to more reviews.

Also, A+ Content can help contextualize existing reviews. For example, if a reviewer says, “I loved the twist ending,” your A+ visuals might highlight your genre blend or plot structure — turning curiosity into clicks.

ScribeCount and A+ Content: A Strategic Pairing

So where does ScribeCount come in?

If you're serious about marketing performance and sales tracking, ScribeCount helps you monitor how your A+ Content impacts conversions across Amazon marketplaces. While ScribeCount doesn’t directly manage A+ assets, it gives you the big-picture data — sales before and after uploading visuals, performance by region, or which books respond best to branding enhancements.

As you build your author brand with tools like Amazon A+ Content, ScribeCount ensures you’re not flying blind. Use your metrics to inform your next visual campaign or to spot underperforming titles that need an image revamp.

Final Thoughts: Why A+ Content Is Worth It

If you're just starting out as an indie author, Amazon A+ Content can feel optional or intimidating. But trust me — it’s a game-changer.

In a marketplace overflowing with books, strong visuals and clear branding create trust. They catch the eye, tell your story, and make your book look every bit as professional as the ones from the big publishers.

Don’t let this tool gather dust. Use it to elevate your product page, unify your author brand, and convert browsers into buyers.

Ready to Take Control of Your Author Career?

Join thousands of authors who trust our platform to manage their sales, streamline their reporting, and focus on what they love—writing!

Start Your 14-Day Free Trial